9count Startup Case Study

9count Startup

STAFFVIRTUAL helped 9Count scale rapidly by providing skilled talent, optimizing team collaboration, and enforcing quality control measures. As a result, 9Count expanded its team by 225%, reduced hiring costs by 69%, and maintained operational excellence. Their flagship app now facilitates over 50 million friendships per month, ensuring sustained growth and market leadership.

225%

team growth rate
69%

reduction in hiring costs for content moderators
99%

employee show rate (YTD 2024)
41%

savings in hiring costs with STAFFVIRTUAL
13 FTEs

deployed on the moderation team

Client:

9Count
Industry:

Startups

Bio:

9Count is a mobile app company launched in 2018, focused on helping people feel connected. Founded by Alex Hofmann (former CEO of musical.ly) and Joe Viola, 9Count has created multiple apps facilitating communication through chat, live video, and games.

Project Summary

STAFFVIRTUAL helped 9Count scale its content moderation efforts, providing 13 full-time resources dedicated to ensuring quality across its app. By optimizing recruitment and team collaboration, STAFFVIRTUAL enabled 9Count to maintain high service standards while expanding rapidly. Within months, the company experienced a 225% team growth rate, and a 69% reduction in hiring costs. The company experienced tremendous growth, including more than 50 million friendships created per month on its flagship app, solidifying its leadership in social engagement.

The Challenge

9Count needed to scale its content moderation efforts to support the rapid growth of its app while maintaining high-quality service. They required skilled resources to manage user-generated content effectively and ensure compliance with community guidelines. Additionally, 9Count faced challenges in finding talent, managing growth, and reducing operational costs.

Scaling Content Moderation:

9Count needed to quickly build a team of content moderators to handle increasing user engagement while ensuring quality and compliance. The 9count team was overwhelmed with the millions of in-app messages to moderate each month at hand and needed additional resources as soon as possible.

Finding Qualified Talent:

The company struggled to recruit experienced content moderators with the ability to integrate seamlessly with their U.S. team. We built a team of 13 full-time employees in less than 30 days.

Reducing Costs:

With operational costs rising, 9Count needed to scale efficiently while keeping hiring and management expenses under control. We helped them save 69% in operating costs.

How We Helped 9count

Tailored Workforce Strategy

STAFFVIRTUAL developed custom job descriptions and carefully vetted candidates, ensuring each new hire met 9Count’s exact needs for content moderation. This process guaranteed cultural alignment between the U.S. and our Philippines-based teams, enabling seamless integration.

Comprehensive Training

STAFFVIRTUAL implemented a tailored training program, helping moderators develop a deep understanding of 9Count’s app and community standards. This training allowed them to monitor content effectively while maintaining an exceptional user experience for all users.

Streamlined Team Integration

To foster collaboration between teams, STAFFVIRTUAL set up structured workflows and consistent communication channels. Weekly meetings and task delegation tools ensured smooth operations and minimized downtime.

Rigorous Quality Assurance

STAFFVIRTUAL enforced stringent quality assurance measures, conducting ongoing audits and performance reviews to ensure content moderation met 9Count’s high standards. Continuous feedback loops were established, allowing moderators to maintain consistency and improve performance over time.

What We Achieved for 9count

225% Increase in Team Size

STAFFVIRTUAL provided 9Count with a dedicated moderation team, expanding their capacity by 225% to effectively manage growing user-generated content.

69% Reduction in Hiring Costs

By leveraging STAFFVIRTUAL’s recruitment expertise, 9Count reduced hiring expenses for content moderators by 69%, leading to significant cost savings.

50 Million Friendships Created Monthly

With STAFFVIRTUAL’s moderation support, 9Count’s flagship app facilitated over 50 million new friendships per month, strengthening its market leadership in social engagement.

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