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Creative Outsourcing
Power of Creative Process Outsourcing (CPO):

Top 10 Creative Process Outsourcing (CPO) Benefits

Creative Process Outsourcing (CPO) is on the rise globally. Creativity is boundless and knows no physical boundaries or borders. By outsourcing your creative processes, CEOs can realize incredible benefits. The benefits of creative process outsourcing are available to small, medium and large companies.

Now let’s back up a bit and explain what exactly CPO is. Creative Process Outsourcing (CPO) refers to the contracting of operations or specific creative processes to an external third party provider who is often located overseas. Your Creative Process Outsourcing provider is a seamless extension of your office back home. Your CPO provider can take over some or all of your creative processes and you’ll reduce costs big time. Think of your CPO team as a second digital creative team, albeit working from the other side of the world. The benefits of creative process outsourcing are massive. Here are 10 of them!

Top 10 outsourcing benefits:

  1. CPO Saves a Boat Load of Money!
    This is the #1 reason companies outsource creative processes to companies in the Philippines, or another overseas destination. Clients routinely save 50% or more by outsourcing creative processes to an overseas CPO provider. Every dollar saved on payroll is another dollar on the bottom line.
  2. CPO Increases Flexibility
    By outsourcing your creative processes to the Philippines your company can build a virtual team that can ramp up and down more easily than in-house resources. Many companies need graphic designers or other creative talents during peak seasons, such as during Christmas and other holidays.
  3. CPO Provides Diversity
diversified skills

By partnering with a CPO provider you’ll have more access to a larger talent pool of artists than ever before. You will have more access to broader range of artistic talents, from graphic designers, to writers, to illustrators. If you build a creative team in the Philippines with diversified skills, the possibilities are endless. Simply, it’s much cheaper and easier to get talent in the Philippines.

  1. CPO is a Change Catalyst
    If you build a CPO team abroad, you have fresh talents who can offer suggestions and provide an impetus for change. You will naturally re-examine your SOP’s (Standard Operating Procedures) and improve upon them.
  2. CPO Reduced Legal Risks
    Many companies and top level executives in developed countries have to deal with lawsuits (sometimes frivolous) from their in-house staff. However, when outsourcing creative processes the legal risk is borne entirely by the CPO company. The client does not have to hire any staff or deal with lawsuits or in-house politics as these are managed by the CPO Company.
  3. CPO Reduces Healthcare and Benefit Costs

If you build a CPO team in the Philippines, you will not be responsible for providing health insurance, benefits, taxes and other expenses that can cost a business owner an arm and a leg. The cost is absorbed entirely by the CPO partner.

  1. CPO Reduces HR Headaches
    If you chose the right CPO provider, they will have an experienced and professional HR and management team who will help your team. You are still responsible for training and task allocation but you can forget about ensuring your workers turn up on time, dealing with vacation and sick leave reporting, tax returns etc. All of that will be done for you, enabling you to focus on your business!
  2. CPO Makes Better Service – both internally and externally
    The quality of service you both receive and provide could be improved by building a creative team in the Philippines. With an offshore CPO team, you can provide creative services around the clock, in more efficient ways that weren’t possible before. If you hire the right CPO provider you will in turn receive great service in respect to your operations. The CPO company you hire will take care of management and internal problems.
  3. CPO Sharpens Your Focus
Woman in Technology

Outsourcing your non-core creative tasks allows you to focus on developing and growing your business. You can work on innovation and sales, rather than dealing with sometimes small creative tasks that don’t add anything to the bottom line.

  1. CPO Improves Work-Life Balance
    Nobody ever has enough hours in the day. People are working more and more hours. Building a creative team in the Philippines can help improve your work- life balance by offloading time-consuming, repetitive and often boring tasks from you to them.In a nutshell, the benefits of CPO include cost reduction, availability of better talent, flexibility and reduced exposure to lawsuits. Hiring a CPO company can be the most rewarding decision a company can take

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